90-Day Launch Sprint
Foundation → Momentum → Optimization
Month 1
Foundation2/10
Publish website, verify Meta Pixel + GA4
Complete Google Business Profile
Launch Google Search campaigns
Schedule 2 weeks of social content in advance
Upload member list to Meta → create Lookalike Audience
Launch Meta prospecting campaign
Begin LinkedIn outreach to 20 Austin corporate contacts
Publish first 4 SEO blog posts
Set up 5-email membership welcome sequence
Request reviews from first 20 members and clients
Month 2
Momentum0/8
Launch Meta retargeting campaigns
Publish 2 long-form YouTube videos
Host first members-only event
Post event recaps to Instagram and LinkedIn
Send first corporate events newsletter
Reach 50 Google reviews
Publish 8 SEO blog posts (cumulative)
Review ad performance — kill underperformers
Month 3
Optimization0/8
Scale winning ad campaigns, pause underperformers
Launch formal member referral program
Publish 12 SEO blog posts (cumulative)
Create Lookalike Audience from membership sign-ups
Optimize Join page based on GA4 data
Set 90-day targets for Month 4-6 based on results
Review all KPIs against targets
Plan quarterly members-only event