KPI Dashboard

Review these metrics every Friday. Monthly review on the last Friday of each month.

Membership KPIs

6 metrics

Monthly Inquiries

22
Below Target
Target: 30+Join page form

Monthly Sign-Ups

8
Below Target
Target: 10-15CRM

Conversion Rate

36%
On Track
Target: 30%+CRM

Churn Rate

3.2%
On Track
Target: <5%CRM

Member LTV

$1,150
Below Target
Target: $1,200+CRM

Referrals

3/mo
Below Target
Target: 3-5/moCRM

Events KPIs

3 metrics

Event Inquiries

12
Below Target
Target: 15+Tripleseat

Bookings Confirmed

4
Below Target
Target: 4-6Tripleseat

Avg Event Revenue

$3,200
On Track
Target: $3K+Tripleseat

Digital KPIs

7 metrics

Website Sessions

1,650
Below Target
Target: 2,000+GA4

Join Page Visits

245
Below Target
Target: 300+GA4

Meta Ads ROAS

2.8x
Below Target
Target: 3x+Meta Ads Manager

Google Ads Conv. Rate

4.2%
Below Target
Target: 5%+Google Ads

Instagram Followers

165/mo
Below Target
Target: +200/moInstagram Insights

Email Open Rate

38%
On Track
Target: 35%+Email platform

New Google Reviews

7/mo
Below Target
Target: +10/moGoogle Business Profile